Updated: Mar 10, 2022
Hey all! It's me, Cortney from Winn Cakes, and I'm talking about opening your own cake business from home. . . and why it's one of the best things for your little baking heart! Secret: You don't need a store-front, just an oven and some creativity. . . and the other things I mention in this post:
Why is it that we have this idea that in order to own a cake business we must have an actual bakery? Did you know that adding a brick and mortar store to a cake business is the number one reason cake businesses fail? Sure, we know of those few bakeries that make it through, but if you look closer at them you will see one of two things: they have crazy prices that only the higher class will fork out, OR they have a TV endorsement. Think Cake Boss, Cup Cake Wars etc. And we all know of that one bakery that is trying to sell you the cookies they made three days ago! That's because if they throw them out--like they should--they are losing the money they desperately need to pay their rent.
If you are like most people, you don't have a TV camera following you around, you don't have people lined up at your door to pay you five hundred dollars for a two-tier cake, and if you did go to culinary school, you are either working in someone else's restaurant, working another job entirely, or trying to figure out how to pay back your student loans one cupcake at a time. Sounds depressing doesn't it?
That's where I come in and tell you it doesn't have to be that way! You can start making and selling your edible creations from home, setting your own hours, menu, and prices without the monthly rent hanging over your head. Here is how to start!
Disclosure: Food Cottage laws are different for every state, so check your own state's laws before opening shop! I live in Utah, where owning a home cake business is legal.
This is my actual kitchen. It's small, but I love it.
Okay, I'm going to get the first blow out of the way. NO INDOOR PETS. None. I can hear the cries from your big-hearted animal loving selves. This is not because I'm callous to animals. I love all living beings, but hear me out. Imagine ordering cupcakes from that wonderful lady down the street and when you pick them up you happen to see her cat running through the house.
Even if you are the type of person that doesn't see a problem with that, your customers will most definitely see a problem with that. Even if they don't see your pet on the counter per se, they are imagining it on the counter.
Your workspace and your home must be kept clean and presentable so when someone picks up their cupcakes at your door, they won't throw them away the first chance they get and never order from you again.
Selling anything--especially food out of your home--is 100% dependent on the confidence you build with your clients. Post a picture of your workspace so your future customers can build that trust with you. Are you thinking you might want to start your own cake business? Check out my Freebies page, where you will find my free guides and resources that will help you in this awesome cake journey!